Measurement and tracking
We set up GA4, Tag Manager, Consent Mode and Enhanced Conversions, so Google, Meta and your online store count the same sales. Server-side and Conversions API in the Full setup. Everything stays in your own accounts.
From NOK 19,900One-off. Excl. VAT.
Or start with a tracking audit for NOK 4,900, which is deducted from the setup.
- A fixed price before we start
- Checked against your sales for the first two weeks
- Everything in your own accounts
- GA4Counts purchases twice
- Google Tag Manager47 tags, 18 in use
- Consent Mode v2OK
- Enhanced ConversionsNot set up
- Conversions API, MetaMissing purchase value
- Purchase value in Google AdsOK
- GA4 vs online store129%
Does your website track without consent?
We open your front page as a visitor would and see what's sent before anyone answers the banner, and after “Reject all”. It takes half a minute.
yourcompany.com
Before an answer and after “Reject all”
- Consent banner
- –
- “Reject all”
- –
- Consent Mode v2
- –
What you get
- Tracking audit
A list of what's wrong with your tracking, most important first.
High Purchases counted twice in GA4 - Measurement plan
What's measured, what the events are called and where they're sent.
purchase → GA4, Google Ads, Meta - Tag Manager cleaned up
Old tags removed, consistent names, and versions you can go back to.
47 tags → 18 tags - Consent Mode v2
The banner controls what Google and Meta receive, before and after a yes.
“Reject all” → no tracking - Enhanced Conversions and Conversions API
Purchases and leads are sent with the email address and phone number turned into a code (hash), so the platforms can find the right ad. Conversions API in the Full setup.
Meta: purchase with value and order ID - Checked against sales
For the first two weeks we compare GA4 and the ad accounts with the orders in your online store or CRM.
GA4 vs online store: 99% - Documentation
What's been set up, where and why. It's yours to keep, even if you change agency.
One document, shared with you - In your own accounts
Tag Manager, GA4 and the server are in your company's name. We work with the access you give us.
Owner: your company
Three packages
You get the list of what's wrong, the measurement plan and a fixed price for the setup. The amount is deducted when you order.
| What's included | Basic setupFor most businessesNOK 19,900 | Full setupWith server-sideNOK 39,900 | Several websitesBrands or countriesfrom NOK 60,000 |
|---|---|---|---|
| Tracking audit and measurement plan | ✓ | ✓ | ✓ |
| Google Tag Manager cleaned up and documented | ✓ | ✓ | ✓ |
| GA4: events, conversions and e-commerce | ✓ | ✓ | ✓ |
| Consent banner with “Reject all”, set up or fixed | ✓ | ✓ | ✓ |
| Consent Mode v2 connected to the banner | ✓ | ✓ | ✓ |
| Enhanced Conversions in Google Ads | ✓ | ✓ | ✓ |
| Up to four data sources connected to Huumble Nord | ✓ | ✓ | ✓ |
| Checked against sales | ✓ | ✓ | ✓ |
| Server-side Tag Manager | – | ✓ | ✓ |
| Conversions API for Meta, Snapchat and TikTok | – | ✓ | ✓ |
| Sales from your CRM sent back to Google and Meta | – | ✓ | ✓ |
| Separate views for management and marketing | – | ✓ | ✓ |
| Several websites, brands or countries | – | – | ✓ |
| The server, paid directly to the provider | – | about NOK 200 / month | from about NOK 200 / month |
| Choose | Choose | Choose |
One-off, excl. VAT. If you start with Basic setup, you can upgrade to Full setup later for the difference, NOK 20,000. Half price on the setup with a 12-month commitment to Managed dashboard.
What we find most often, and what we do
- GA4 shows more purchases than the online store→Every purchase is counted once
- Meta saw fewer purchases after the banner was replaced→The banner controls Google and Meta correctly
- The ads optimise for clicks and form fills→Sales are sent back to Google and Meta
- Google Ads shows fewer conversions than before→Enhanced Conversions set up
- Nobody knows who set up what→Cleaned up and documented
How it works
- 1Access
You give us access to Tag Manager, GA4, your ad accounts and your online store or CRM.
- 2Tracking audit and a fixed price
We go through your setup and compare it with your sales. You get the list of faults, the plan and the price, and then you decide. The tracking audit costs NOK 4,900 and is deducted from the setup.
- 3Setup
We fix and set things up. We make the changes to the website ourselves, or together with your developer.
- 4Checking
The tracking goes live straight away. For the first two weeks we compare the numbers with your orders or sales, and fix anything that doesn't match.
- 5Handover
You get the documentation and a walkthrough of what's been done.
Questions
How long does it take?
That depends on how much is wrong. You'll get the timeline with the price, after the tracking audit.
Do I need Huumble Nord?
No. The tracking is yours either way. With Dashboard you can see every day whether it's still working.
What is server-side tracking?
The events are sent from a server instead of straight from the browser. Fewer purchases are blocked or lost along the way, and you decide what Google and Meta receive.
Does the server cost anything?
Yes. Server-side Tag Manager runs on a server you pay for each month, directly to the provider and in your name. With Stape, most people pay around NOK 200 a month. Websites with a lot of traffic pay more, and you'll get the price with the quote.
Can I start with Basic setup and upgrade later?
Yes. You only pay the difference, NOK 20,000, when you move to Full setup.
What does the tracking audit cost?
NOK 4,900. You get the list of what's wrong, the measurement plan and a fixed price for the setup. If you order the setup, the amount is deducted.
Do I need Consent Mode v2?
Yes, if you advertise in Google Ads to people in the EEA. Without it, Google can't use your conversions for measurement and optimisation.
What's the difference between Enhanced Conversions and Conversions API?
Both send purchases and leads with customer data turned into a code (hash), so the platform can find the right ad. Enhanced Conversions is Google's. Conversions API is what Meta, Snapchat and TikTok use.
Which cookie banner do you use?
If you have a banner that works, we connect Consent Mode to it. If you don't have one, or it has no “Reject all” on the first screen, we set one up that works. It's included in every package. If the banner service has a monthly fee, you pay it directly to the provider.
Get a fixed price for your tracking
- A tracking audit for NOK 4,900
- The list of what's wrong
- A fixed price, with the audit deducted