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Huumble Nord

The dashboard that shows whether your business is reaching its goals. Sales or leads, channels, ads, costs and operating profit, updated every night.

From NOK 2,490 a month. Excl. VAT.

AlertsThis week
  • Thu 07:00Snapchat over the goalNOK 579 per new customerOpen
  • Thu 06:00Sales behind planNOK 48,000 · 97% of planOpen
  • Tue 06:00The Google Ads login needs renewingSolved
  • Mon 07:00Meta reports purchases the store does not seeSolved

Email from Huumble Nord07:00

2 new alerts: Snapchat is over the goal, and sales are NOK 48,000 behind plan.

Are you on track this month?

  • In profit
  • Behind plan

NOK 214,000 in operating profit so far in October.

Sales are NOK 48,000 behind plan.

Operating profit

NOK 214,000Plan NOK 230,000

Net sales

NOK 1,690,000Plan NOK 1,738,000

Ad spend

NOK 240,00014.2% of sales, plan 14%

MER

7.0Plan 7.3

October: sales against plan

Day 22 of 31
Sold so far Plan for these days At this pace

At this pace, October ends at NOK 2,380,000. The goal is NOK 2,400,000.

Why sales are NOK 48,000 behind plan

A smaller share of visitors bought. That cost NOK 153,000, and more visits won back NOK 98,000.

Visits

84,500Plan 80,000+NOK 98,000

Conversion rate

2.20%Plan 2.40%−NOK 153,000

Average order

NOK 909Plan NOK 905+NOK 7,000

Mobile conversion fell from 2.1% to 1.7% after the new checkout went live on 12 October. On desktop it's unchanged.

The year so far

Sales are 9% ahead of last year and 2% behind plan.

This year Plan Last year
  1. Jan1,820
  2. Feb1,650
  3. Mar1,900
  4. Apr2,050
  5. May2,240
  6. Jun2,100
  7. Jul1,700
  8. Aug1,980
  9. Sep2,210
  10. Oct1,690
  11. Nov
  12. Dec

Figures in thousands of NOK

The modules

Sales

Net sales, operating profit and a forecast against plan. Products, customers, repeat purchases, stock and returns.

Read more Leads

Leads, the funnel and Lead Center. Cost per lead and per customer, and time to first reply.

Read more Channels

Cost per new customer against the goal, net ROAS and MER per channel, and the orders each channel accounts for.

Read more Ads

Net ROAS per ad and concept. Which ones sell best, and which are getting weaker.

Read more Goals and costs

Plan per month and channel in a spreadsheet. Fixed and variable costs, contribution margin and break-even.

Read more Alerts

Behind plan, over budget, tracking stopped and leads waiting. By email every morning.

Read more Reports

The monthly report for management, from the same numbers. As a PDF or a link.

Read more Integrations

Your sources, data quality and the tracking on your website, with “7 of 7 OK” when everything works.

Read more Share and export

Every table as CSV for Excel, and the numbers straight into Google Sheets.

Read more
All features

Two ways to get Huumble Nord

DashboardYou follow up yourself

NOK 2,490/month

All the modules and alerts. We connect your accounts and check the numbers before you start.

Start-up fee NOK 4,900

Managed dashboardWe watch the numbers

NOK 5,990/month

Everything in Dashboard. We check the alerts every morning, fix the tracking and go through the numbers with you every quarter.

Tracking setup from NOK 19,900

With a Managed dashboard, the app can run on your own server: NOK 20,000 for setup and NOK 2,500 a month. You pay for the hosting yourself. All prices are excl. VAT.

Work out the price Compare the two

  • Your accounts, your data

    You connect with your own Google and Meta logins. Nothing is handed over to an agency, and you can withdraw access whenever you like.

  • With us or with you

    The app runs on servers in the EU, or on your own server.

Integrations and security

Questions

Can colleagues, or our agency, use the app?

Yes. You decide who gets access, and what they can see.

How often are the numbers updated?

Every night. Each morning you'll see the numbers up to and including yesterday.

Do I need the Managed dashboard to use the app?

No. With Dashboard you use the app on your own for NOK 2,490 a month and follow up yourself.

Where do I log in?

At the top right of every page, under Log in. You log in with Google, or with a code we send you by email.

See Huumble Nord with your own numbers

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